Goals & Outcomes + Alignment with Business Goals
My main goal would be to gain more awareness for BlueEyedSights on Instagram. I would like to increase awareness and increase followers...
Social Media Policy
At BlueEyedSights social media is essential to who we are, as it is truly who we are. In this policy, we will review: Rules and...
Style Guide
Basic Things to Remember: Be casual Be appropriate Know who you are talking to and relate, but don't try to know a group that you don't....
Audience Analysis
Step 1: Identifying Audience: Primary: My followers People who are in Pittsburgh Secondary: Anyone on Instagram Tertiary: Instagram Users...
Content Examples
Pittsburgh Travels: I found this picture when searching with the #Pittsburgh. I enjoy this photo because of the contrast in colors. While...
Competitor Analysis
As someone who is writing a strategy for a personal account, I was unsure of who I would consider as my competition. Since I am not a...
Brand and Persona Analysis
This semester I will be writing a strategy for a new personal account. This account will be more public and will not be representing my...
