Rational

When I was starting to decide what organization I was going to make a platform for, I immediately thought about creating one that would be a travel account. I wanted to do something that I could continue after this class and figured that if I did an organization, it would probably be a little weird to do that. I never considered working with any other platform besides Instagram, considering most of my work will be dealing with pictures and videos. It is obvious that Twitter is most word focused and Facebook did not feel suitable and most business focused than a “blog” of sorts.

Without Instagram, this travel blog most likely would not be possible. Instagram gives bloggers an easy platform to share photos and video. In Social Media ROI, Blanchard describes the value that social media has to an organization, explaining that it adds value to your organization, it gives your organization a purpose: to share what you wish with the world. In the process document, you will see that much of what I have included is casual and has room for change. An example of this can be seen in my style guide. My style guide is very casual and very thin, but this is for a reason. The account that I am making is casual and for enjoyment, which has made my process document casual in nature. The casual nature has challenged me when drafting certain parts, specifically the style guide strategy distribution plan and timeline, and the measurement plan. In the strategy distribution plan and time along with the measurement plan, you will find two documents which are vague in nature. As I was reading through Shields chapters 5 and 6, it seemed to be geared towards businesses which are up and coming. A lot of the examples were for companies who had more than one account. My measurement plan number wise is small, but is reasonable. I give myself room to grow and expectations that are feasible as a small and new brand. In my style guide it is very young. As a personal blogging account who is not as serious and have much on the line as a corporation, I have room to evolve.

Overall, I have an idea of who my brand is and who I want it to be, but that mold which I am setting could change overtime. I allowed room in my strategy for potential and growth.