Goals & Outcomes + Alignment with Business Goals

My main goal would be to gain more awareness for BlueEyedSights on Instagram. I would like to increase awareness and increase followers to gain more activity and followers, which will result in becoming recognized. This will be measure by followers and will be measured weekly and monthly. After being established, it would then be measured monthly and yearly.

Activities which will help aid in achieving our goal would be the following:

1.Post engaging and creative photos.

2. Create engaging captions, which can include instruction to tag a friend.

3. Post frequently enough but not too much.

4. Refer to the style guide to create consistency with platform.

I plan to use social listening to do this. I will constantly follow comments and messages to improve my material. I will also listen to what is being commented on competitors pages and use that to my advantage as well. I plan to refer to my Style Guide and continuously update this goal and activities.