Audience Analysis

Step 1:

Identifying Audience:

Primary:

My followers

People who are in Pittsburgh

Secondary:

Anyone on Instagram

Tertiary:

Instagram Users

Travelers

Pittsburgh Natives

People who enjoy photography

Step 2:

Characteristics of Audience

Demographics:

Millennial

Instagram Users

Pittsburgh residents/ previous residents

I do not have a specific demographic because anyone can have an appreciation for photography, especially seeing the sights of Pittsburgh.

Locations:

Pittsburgh

Pennsylvania

United States

Global

Interests:

Travel

Photography

Cities

Step 3:

Social Media Goals for Audience:

My main goal for my audience would be to show them unique places in Pittsburgh and other places, where they might not have been able to see otherwise. My brand is casual, in that meaning that it does not require much to run, only an iPhone and an Instagram account. I would like to show them that they could do the same thing for themselves if they wanted it. I would to work to get them engaged in my posts. I would like to get feedback on what they would like out of the account.