

Workshop Material
Above you will find the workshop evaluation done by Megan Dugan.
Rational
When I was starting to decide what organization I was going to make a platform for, I immediately thought about creating one that would...
Measurement Plan
My main goal is to gain more followers and engagement on posts. As someone who is developing a brand new account from nothing, I...


Content Outlines and Examples
Below are three content examples. I hope to use each of these photos on my page. Each example brings a different dynamic and a new type...


Strategy Distribution Plan and Timeline
I struggled with making my strategy distribution plan. I used the grid which was outlined in Shields but was having trouble with the...
Goals & Outcomes + Alignment with Business Goals
My main goal would be to gain more awareness for BlueEyedSights on Instagram. I would like to increase awareness and increase followers...
Social Media Policy
At BlueEyedSights social media is essential to who we are, as it is truly who we are. In this policy, we will review: Rules and...
Style Guide
Basic Things to Remember: Be casual Be appropriate Know who you are talking to and relate, but don't try to know a group that you don't....
Audience Analysis
Step 1: Identifying Audience: Primary: My followers People who are in Pittsburgh Secondary: Anyone on Instagram Tertiary: Instagram Users...


Content Examples
Pittsburgh Travels: I found this picture when searching with the #Pittsburgh. I enjoy this photo because of the contrast in colors. While...








